New movers have all sorts of tasks on their to-do list after unpacking their boxes, and looking for a new dentist is one of them, so they can be the very best candidates for dental postcard marketing. A dental postcard marketing campaign can serve as a welcome message to new members of the community as well as bring some new patients (or a whole family of new patients!) into your practice. Also, since new mover mailings are becoming a common practice, it’s natural for the new residents to keep an eye on their mail for special offers that will save them money. Here are ten great tips that will grab the attention of the new members in your community and convert them into patients!

1. Use creative artwork or photos that implicate the recipients’ new mover status. As mentioned above, new movers are on the lookout for these images!

2. Be sure that the text on your postcard says something to the effect of “Welcome to the Neighborhood!” This may seem corny to some, but to an individual new to a community, it can be extremely meaningful.

3. Include a special offer just for new patients. This helps to single out your audience and to let them know how appreciative you are of new business.

4. Use a coupon. Whatever your new mover offer is (a free service, a discounted product, etc.), coupons are effective because they insinuate that the bearer must bring the coupon to their visit in order to redeem it-this helps you track your return!

5. Include an expiration date. Expiration dates give recipients a call to action, creating a sense of importance. Effective expiration dates are typically 2 to 4 weeks from the mail date, but new movers are in transition, so an extension to as far as 6 weeks might be considered.

6. A complete online, automated postcard services are a quick “one-stop-shop” will typically include list rental, providing detailed new mover list options.

7. If you’re composing a future marketing plan, consider your mailing date strategy. New movers are typically most prevalent in the summer, between school years ending and starting. Families are less likely to move around the holiday season.

8. If your dental practice is in an area where commuting is typical, include surrounding communities in your mailing list.

9. Order a minimum of 250 postcards. Currently, there is a post office wide discount when sending over 250 cards, and many postcard marketing services have implemented this minimum as a business rule to ensure all customers receive the discount.

10. Us your personal and/or business address as a “seed”. This is an address included so you have a better idea when your dental postcard has been delivered to your new movers.

If you haven’t yet executed a new mover campaign, now is a great time to try a new direct marketing tactic. A online postcard marketing service will even give you the opportunity to go as far in their websites as creating your mail piece and build a list, costing you nothing unless you decide to execute your campaign. Happy dental postcard marketing!

MaKenzie Birchell is a blogger, social media strategist, and the Marketing Coordinator for Splash, the online, automated postcard marketing service made for small businesses by Bluewater.

Article Source: http://EzineArticles.com/5134602

New homeowners represent an enormous profit opportunity for local businesses. On average, about 41 million Americans move each year. Having just moved into a new neighborhood, these individuals and families have yet to find local businesses with whom they will soon form lasting relationships. New movers represent a hot opportunity for those local businesses forward-thinking enough to contact them directly to extend to them special new-customer offers and discounts.

Savvy local business owners know that they can take advantage of this hot market by subscribing to new homeowner mailing lists. However, given that most business owners understandably lack the time and expertise, they are not always sure how to best leverage these lists to their advantage.

Here are 7 reasons for local businesses to leverage new homeowner mailing lists:

Reason #1: Allows you to strike while the iron is hot: Recall your own situation the last time you were a new mover, having just moved into a home or apartment: the first few weeks were probably a flutter of activity as you unpacked and got to know your area. Most new homeowners are so busy getting their new lives on track that they rely merely on geographical convenience or dumb luck to find new stores.

Now, imagine that you are a new mover who has received a specially-targeted, customized direct mail piece addressed to you. Maybe it offers a $10-off coupon, a free oil change, or a free haircut. Moving is expensive, so it makes perfect since to give this new business a try this one time (even though chances are you will be back again and again). The point is: there is only a very small window of opportunity to make contact with new movers, so you have to strike while the iron is hot.

Reason #2: Specifically focuses limited marketing budgets on this hot prospect category: If you are like most small business owners, your marketing budget is rather small, so spending on magazine, newspaper, TV and radio ads may be out of the question. Direct mail is always a good alternative, except that sending mail pieces to everyone in a 5 or 10-mile radius of your business would be too expensive. But, by narrowing your mailing list down to the prospects most likely to make a purchase, you will be getting by far the most bang for your marketing buck.

Reason #3: New mover-targeted direct mail can carry coupons and other special offers: Not only are TV, newspaper, and radio ads expensive, but they are not conducive to generating a leave-behind with your prospects. It is one thing to try to remember a special offer that you hear on the radio, but it is quite another to have a 20% off coupon in your hand, wallet, or glove box. Direct mail pieces are an ideal medium for targeting specific target prospects with offers tailored just for them. And, making special offers to new movers makes sense: why not charge them less on their first visit in order to get them hooked on your products and services? By doing so, you will have a high probability of converting them to lifetime customers.

Reason #4: The lifetime dollar value of each new client is substantial: Of course, getting a customer to buy from you once is an important and impressive feat. But, consider the fact that the lifetime value of a customer is many, many times the value of an average single purchase. For example, the annual value of a customer for various types of businesses is substantial, including for grocery stores ($3,778), pizza stores ($204), oil/lube centers ($100), auto repair shops ($436), tire stores ($300), dentists ($178), hair salons ($394), dry cleaners ($480), and day care centers ($2,240). And, these figures are just for a single year of business, so of course the actual value of longtime customers is much, much higher.

Reason #5: New homeowners are 4 to 8 times more likely to respond to direct mail than are longtime residents: For reasons stated above, once an individual or family is settled into a new residence and have settled into a pattern of patronizing certain businesses, it takes a lot for them to switch and try something new. Reason: most people are risk-averse, meaning they would rather stick with what they know rather than try something new, even if the potential benefits of switching are high. Translation: even if you are the best business in your neighborhood for your business category, getting people to switch over to you can be a huge challenge, no matter what you do. However, by targeting new movers, you are going after people who are still “on the hunt” for the businesses to whom they will end up giving on the whole tens of thousands of dollars or more of their hard-earned cash each year. New movers have been shown to be 4 to 8 times more likely to respond to direct mail campaigns than are longtime residents.

Reason #6: New homeowners tell each other about businesses they like: New homeowners – especially those from out of the area – tend to stick together. Their kids play together, they watch sports together, they have picnics together – and they share about where they do their shopping. By successfully winning over new movers in your area, you are effectively tapping into a viral (i.e., word of mouth) marketing opportunity that can give you a return on your investment many times over.

Reason #7: Your competitors may already be beating you to it: One of the best reasons to target new movers is that your competition may already be doing so. If you find that you are struggling against a staunch local competitor or two in your market who just keep getting ahead, they may be carrying out targeted direct mail campaigns. It is important that you get the message about your business in front of the new movers in your area before your competitors do if you want to beat them to the punch and capture that new business for yourself.

New homeowner mailing lists, coupled with a customized direct mail campaign, are an effective, low-budget way to directly target new movers in your area. With the lifetime dollar value of a client often running into the thousands of dollars, new movers represent a ripe marketing opportunity that all local business should go after.

Visit http://www.movermail.com/ today to set up a monthly new mover direct mail campaign for your local business. We will send out customized postcards featuring special offers or coupons to new homeowners in your area. We generate the mailing list and send out the postcards automatically each month.

Article Source: http://EzineArticles.com/1515569

Want to create an impact when targeting “new movers” in your local area? Add color to your mailing. The vast majority of envelopes that arrive in the mailbox are white, so a dash of color (or a lot if you’re daring!) will really get noticed. If you want to let newly arrived homeowners know about your neighborhood pizza restaurant, there really is no better way.

The Rainbow Is Yours

Choose a bright inviting color, or maybe all three colors of the Italian flag. Or at least print your logo large and in color to announce your business to the new neighbor. How about a full-color rendition of your number one best selling pizza, almost jumping off the paper and enticing the future customer to open that envelope. Add a big red starburst emblazoned with “coupon inside!” and you will have an excellent eye-catcher.

Color Is Affordable

Full color printing used to be very expensive but technology has brought costs extremely low. Color sells so well that the return on investment will be excellent for your business. Be as colorful and bright as you want, but be sure that any important text is very readable. It’s easy to get carried away with color and end up with something that’s a little too busy. The graphics are important, but the discount offer is what will get the customer to bother to open and read the details. Make sure it stands out.

Why New Home Owners

New home owners don’t have old ingrained habits yet – like they always go to another pizza spot for dinner. You will be their new habit if you announce yourself the right way and grab them early with a targeted offer. Address the letter in a manner specific to their situation “welcome to the neighborhood” is completely appropriate. We all know that new home owners are busy and don’t have time to cook, but they can easily pick up the phone and get a pizza, or come by with the family. Getting out of the house filled with boxes waiting to be unpacked would be a welcome treat. Your new mover pizza mailer shows that you understand their situation and that you are friendly and understanding. Your pizza is the best in the neighborhood and convenient too. And with that special offer, it’s a price they cannot refuse.

New homeowners are easy to locate by getting to know your local realtors. Partner with them and offer special deals or free pizzas as they pass on names and addresses of recently closed properties. Once that property has closed it is a matter of public record anyway and they won’t be breaking any fiduciary duties, but will be providing you with a jump on new business in the neighborhood! Mailings in full color will make you stand out in a sea of mail that is probably already flooding their mailboxes. When new movers find an invitation and special offer – just for them- in their mail box you will be first in line to grab their attention and reel in the business.

Chris Barr is a marketing professional and graduate of Christopher Newport University. His areas of expertise include direct mail, internet marketing, copy writing, SEO, and new business development. Chris currently serves as Marketing Director for Taradel LLC in Richmond, VA.

Article Source: http://EzineArticles.com/?expert=Chris_Barr

Copyright© 2010 Taradel, LLC. All rights reserved.

Article Source: http://EzineArticles.com/4970948

New homeowners are some of the biggest consumers in America today. These consumers spend up to 10 times more compared to established homeowners. These ‘super consumers’ are big spenders with specific needs and susceptibilities. Reaching out to this base of super consumers can drive your sales. It is imperative to identify these consumers quickly; a task easily accomplished with new homeowner mailing lists.

New homeowners are typically creditworthy and they also posses more disposable income compared to established home owners. The needs of new homeowners are readily apparent. This type of consumer is more likely to be interesting in renovation and furniture, insurance and home maintenance. They may also be craving other services such as babysitting, dog walking or even medical care. These consumers are still adjusting to their new surroundings and are hungry for products and services that can add value to their lives.

Utilizing direct selling strategies on these new homeowners can be effective in securing a strong position in the hearts and minds of these consumers. Timing can be crucial in securing long term business relationships with these super consumers. Being the first to providing a product or service increases the likelihood of continued product usage. If this relationship is carefully cultivated, in the long run the consumer would have developed a strong sense of brand preference towards your product or service.

The easiest way to identify these consumers is by purchasing a list. There are several companies that offer telemarketing and mailing lists. These lists typically vary and can contain pertinent information towards various niches. Typically, new homeowner mailing lists are readily available and can be easily purchased.

These lists can be an effective way of quickly targeting new homeowners. It is highly targeted and easy to obtain with minimal fuss.

Advertising mail can be an excellent way of increasing awareness. Advertising mail operates in a less cluttered environment when compared to mass media advertising. Your marketing message has a better chance of grabbing and holding your consumers’ attention. Consumers who keep your advertising material may constantly be reminded of your product or service, thus encouraging top-of-mind awareness. Eat-out advertisements are excellent examples of just that.

Using advertising mail can also create demand for your product or service. New homeowners who have pets or children may be potential consumers waiting for the correct marketing message that triggers their demand. Businesses that are successful in creating consumer demand are more likely to find success in selling their products to these newly ‘inspired’ consumers.

Customer retention is also vital in building a healthy long-term consumer relationship. New homeowner lists provides a strong information base that you can build upon. It allows you to connect with new or old consumers. Reconnecting with past consumers can also be profitable, as they would have already formed expectations and experiences with your product or service.

New homeowners are high spending super consumers waiting to be introduced to your product or service. This highly profitably niche of consumers should be identified and targeted quickly. Fortunately, new homeowner lists are readily available for purchase, making consumer identification quick and simple.

Chris Burns is an authority on mailing list services providing valuable advice on using Business Mailing Lists. Click Here to learn more about the services that he provides.

Article Source: http://EzineArticles.com/1425762

Most restaurant owners understand that in order to increase their businesses’ profitability they must expand their customer base. However, many restaurateurs have little idea how to go about obtaining new customers. Oftentimes these business owners spend money and creative energy putting together advertising or marketing campaigns that are not tailored to the needs of individual consumers. And, as should be expected, these “shot-in-the-dark” efforts hardly ever result in more customers or increased business.

But there are strategies that restaurant owners can use to genuinely expand their customer base and, thus, increase the profitability of their business. The first step in crafting a marketing strategy that delivers results is to target the right customers- individuals who will be receptive to your message and willing to visit your restaurant for a meal. And while many entrepreneurs believe that all customers are likely to respond their marketing efforts in the same way, specific customer segments are statistically far more likely to try a meal at a new restaurant than their neighbors or co-workers.

One such customer segment is new movers. New movers are individuals who have recently arrived in a new town or city and are unfamiliar with the area and its local businesses. These individuals can often be disoriented with their new surroundings, and are frequently more adventurous about trying new things than long-time residents. Additionally, new movers typically establish routines within the first few months of arriving in a new location. By approaching these individuals before they have settled into their daily pattern, you can greatly increase the chance that your restaurant will become part of their new routine.

Approaching new movers and capturing their attention can be as simple as sending them a letter. Picture this: you’ve just arrived to a new town. You’re in a new house, almost everything you own is in boxes, and you’re tired and hungry after unpacking and moving furniture. You’ve yet to go to the grocery store (you’d be lucky to know where one is), but it’s dinnertime and your stomach’s beginning to growl.

Then you find a letter in your mailbox (and it’s probably one of the only pieces of mail in your mailbox, as you have just moved in and are still waiting for your mail to be forwarded). The letter begins by welcoming you to the neighborhood on behalf of a local restaurant owner, and includes a gift certificate for $15 as his or her gift to you. Not a “buy-one get-one free” offer or a coupon for discounted appetizers, but a no-strings attached gift certificate for $15 of free meal service. Sounds good, right? Exactly.

This is the type of “hook” you can use to capture the attention of potential customers and greatly expand your restaurant’s customer base. By reaching out to new movers, you are speaking to them at a point in their life when they are more open to trying new things. You are positioning your business as a warm and interested member of the community, and are displaying confidence in both your restaurant’s food and its service.

But will a gift certificate for $15 translate into more business for your restaurant? That depends on how enjoyable of an experience you provide to your new movers. As a business owner, it is your job to ensure that every customer who presents a new mover gift certificate is treated warmly and is provided with the highest level of service your establishment can offer. Explain to your waitstaff and bartenders that the individuals that present these gift certificates are far more likely to tip well and return frequently than other customers, and encourage them to offer information about local music venues, museums, or businesses. These new movers are giving you one chance to make a first impression and turn them into repeat customers. Make sure that your business responds to their challenge accordingly and you will quickly convert these new movers into your Friday night regulars.

JAY SIFF is a principal of Moving Targets http://www.movingtargets.com a Perkasie, Pennsylvania-based provider of new resident direct marketing programs for small business. Jay can be reached at 800-926-2451 or jay@movingtargets.com

Article Source: http://EzineArticles.com/676650

Spending precious advertising dollars on a mass advertising campaign to promote one’s neighborhood business is too risky a prospect for most business owners. Many owners just do not have the budget for a large ad campaign. Moreover, most do not even have the faintest idea where to start in setting up a direct mail campaign. Without being a marketing specialist, it is difficult to know whether one is getting a rate on postage, how to get access to a high-quality mailing list, or whether the selected ads or mailers will be effective in bringing in new clients.

That is why smart business owners on a limited budget look for ways to launch smaller, more precisely-targeted campaigns that push their ad dollar further and result in more customers and higher return on investment. A proven way to achieve these kinds of results is by targeting “new movers” consumers who have just recently moved into a new home or apartment.

In fact, new movers represent an enormous opportunity for savvy neighborhood businesses looking to get a competitive edge. On average, about 41 million Americans move annually. Consumers who have recently moved into an area for the first time are anxious – even eager – to start relationships with local businesses. Their motivation is to feel right at home in the new neighborhood and get on with their lives. This is where you come in!

Here are 5 tips for generating additional cash for your small business by leveraging new mover lists:

Tip #1: Select a list vendor who specializes in new mover lists: There are literally thousands of types of mailing lists available in the market today. Each specialty list vendor specializes in different types of lists, segmented by target industry, demographics, and countless ways. Most business owners buy lists through middle-man vendors who know little about the quality or accuracy of the data they are providing. Many lists are not updated for months or years – well past the small, “sweet spot” window of time necessary to target new movers. Therefore, when launching a new mover direct mail campaign, make sure you select a list vendor who specializes in new mover lists.

Tip #2: Find a one-stop shop that takes care of monthly mailings for you: If you are trying to set up a new mover campaign yourself in a piecemeal fashion, buying a new mover mailing list is only the first step. Next, you will need to find a designer to develop the mailer. Then, you will need to find and negotiate rates with a printer and find a fulfillment house. The better alternative is to leave the entire campaign to a one-stop shop vendor who will agree to care of everything, from the right mailing list to printing to fulfillment – and mailing them to a new set of new movers each month.

Tip #3: Locate a vendor that provides mailers that are market-tested: Generating effective creative (i.e., the artwork and the look-and-feel of a mailer or ad) is something that is best left to specialists. Marketing experts know what creative is most likely to get a response – after all, that is their job. Instead of trying to develop your own creative that might or might not effectively get new clients to knock on your door, find a vendor who will provide you with multiple options that are proven to work.

Tip #4: Find a vendor that allows you to start your campaign via online setup: Dealing with traditional, brick-and-mortar print shops can mean a huge time investment for busy owners of small businesses who barely have time to leave their shops. Calling around to find a printer, physically delivering proofs, and picking up the final product for delivery to the mailing vendor can mean a commitment of countless hours of your time. A better option: once you determine new mover lists are right for you, select a vendor who will allow you to run list counts, select creative, customize your mailer, choose a desired monthly quantity and start the campaign – all from the comfort of your home or office and in about 10 minutes’ time.

Tip #5: Make sure your vendor buys postage in bulk for the best rates: The cost of postage makes up a significant portion of any direct mail campaign. Anyone who only plans to buy a few hundred mailers per month will not be eligible for the lowest bulk postage rates available – thereby effectively paying too much for postage. By selecting a vendor who combines multiple orders for better postage rates, you will have the opportunity to launch a much more cost-effective campaign.

New mover direct mail campaigns are an effective, cost-effective way to directly target lucrative new movers in your area. With the lifetime dollar value of a repeat-business client running into the thousands of dollars, new movers represent a ripe marketing opportunity that smart local business owners looking to get ahead.

Visit http://www.MoverMail.com/ today to set up a monthly new mover direct mail campaign. We will send out customized postcards featuring special offers or coupons only to new movers in your area. All you need to do is sign up online – we take care of the rest automatically each month!

Article Source: http://EzineArticles.com/1515597

If you follow the television industry, you know advertisers covet the 18-to-34 year old audience more than any other. In fact, they will pay a premium to reach this unique demographic. Why?

Because statistically, younger buyers are the most willing to try new products and brands. Their buying loyalties, by and large, have not yet been set.

Now let’s transfer this thinking to the town or city in which you do business. There is a group of potential customers in your area who have the same “blank slate,” if you will-a group that hasn’t forged its merchant loyalty and is just waiting, even hungering, to make those buying connections.

Who is this extremely desirable group? People who have just relocated to your area.

Massive Market Most businesspeople don’t realize that new movers represent a huge, underserved market. Over 46% of all Americans, in fact, moved at least once between 1995 and 2000, according to U.S. Census Bureau figures. What’s more, new residents represent a true cross-section of household units-families, couples, and individuals alike.

Because new movers typically transfer to a new location due to a major life transition-marriages, new jobs, births, retirements, and divorces are common reasons-they face a host of new challenges. Not only are they often lonely and unsure in their new surroundings, but all the social and community connections they had before, from neighbors and friends to dentists and hairdressers, are now severed and must be replaced.

Research has found that movers go through five stages of transition: Separation, as they say goodbye to their old connections; Transformation, the physical aspect of the move; Early Integration, encompassing the first six months in the new community; Later Integration, the subsequent period of adjustment; and Maintenance, the indefinite period once the resident is finally settled in.

It is during the Transformation, Early Integration and Later Integration stages that new residents represent the greatest opportunity for direct marketing. According to the U.S. Postal Service, these stages represent a time of “hyperspending,” as movers buy everything from new drapes to Chinese carryout. On average, new residents spend $7,100 for goods directly attributable to their relocation. During the first 24 months after a move, an estimated 80% of new residents will try new products and services from local businesses.

Typical Approaches Wrong Marketers, of course, have long known that new movers are a source of new business. Trouble is, most try to reach such folks with the same conventional-even tired-promotional offers they use with everyone else. Big mistake.

To truly turn new residents into customers, you need to offer something more than an everyday promotion. You need to provide not only sufficient incentive for a response, but also a disarmingly sincere gesture that clearly states you want the person as a permanent customer.

How? Through a giveaway. We’re not talking about a token freebie here, or a gift-with-purchase offer. If you’re a restaurant, give a free dinner. If you’re an oil change shop, give a free oil change.

When packaged the right way, in the form of a personal letter or customized gift certificate, new resident product giveaways are proven to be two to five times more effective at creating new, steady customers than traditional offers.

Lifetime Value And lest you think the price of a giveaway is too high a price, consider this. A family that orders $25 of pizza most weekends, over a four-year period, generates up to $4,500 in revenue and a gross profit of roughly $3,500. The lifetime value of an auto repair customer-that is, the amount of net profit a repair shop can expect from a customer, based on average turnover rates-is close to $2,000. Isn’t that kind of business worth a one-time giveaway?

Eighty-seven percent of all direct marketers who have properly applied new mover promotional techniques have rated them successful. Of course, it’s critical that once the person has crossed your door or placed an order, you deliver a positive experience. If you do, you’ve done more than generate a response. You’ve won yourself a long-term, loyal customer.

Jay Siff is the CEO and Founder of Moving Targets®, Birthday Connections®, and Loyal Rewards® and is a recognized expert on smart marketing strategies. Siff works closely with small business owners to help them attract new customers and build on existing customer relationships with targeted new mover marketing campaigns and customer loyalty initiatives. Additional information about Siff, Moving Targets, and Loyal Rewards can be found online at http://www.movingtargets.com, http://www.birthdayconnections.com and http://www.loyalrewards.com

Article Source: http://EzineArticles.com/1131745

New movers into your market place are fresh customers that you can capture to receive their long term business. Each time someone moves to a new community they need to replace their old services and necessities with new businesses. A new pizza place, restaurant, hair salon, oil change place. It is pretty easy to capture this business with the amount of companies set up to help a small business with their addresses.

New movers are easier to market to for the simple reason that they have no pre-conceived notion of any business in their area and will respond in high numbers to the correct marketing. New movers also show more loyalty long term than similar marketing sent to residents who already have their favorite place to do business in each category. Statistics show that they are 5 times more likely to become a long term customers than those you try to steal away from the competition.

A simple post card that welcomes the people to the community and an offer that contains no risk and no restrictions works best. If you own a pizza place an offer for a FREE large pizza will get them in the door. Any free service you can offer or product in other businesses is something most people can’t refuse. You then have this one opportunity to provide outstanding customer service, welcome them to the community and make them feel like this is where their future business belongs. Capture this new customer on your text marketing list while they are in your store and you will solidify the relationship with this new customer.

There are several marketing programs out there for new movers. The most effective is a simple two sided postcard with an offer for something FREE. You can set your geographic circle or zip codes you wish these postcards to be mailed to each month and cap the number that go out. To keep it consistent and for better marketing budget planning, keep the number the same every month and gauge the response before increasing the number sent.

It is far easier to convert a new mover to a long term customer than to steal a customer away from another business. Start a plan this week to set up your new mover program with a direct mail company that specializes in this and the program will run automatically while you enjoy the long term sales growth each month.

CLICK HERE if nothing you seem to be doing for your marketing efforts is working to increase your sales or profits. Mobile marketing from Moto Message may be your answer.

Text message marketing can help you increase your sales, profits and customers in just 30 days. You don’t have to take our word for it though, we let you use our service completely free for 30 days with no credit card required so you can see for yourself how powerful text marketing can be in today’s economy.

Article Source: http://EzineArticles.com/4599472

One of the major challenges facing small business owners is the ability to gain market share and capitalize on it. Since potential small business customers are typically located within close geographical proximity, traditional forms of advertising and conventional marketing strategies might not always produce the best ROI. To cut back on advertising costs and maximize returns, small business owners must research, identify, and persuade “New Movers” into their areas before it is too late.

Pizza Restaurants are the most common type of restaurant found in the U.S.

In fact, pizza has become the most identifiable food on the planet. If someone is out of the home and hungry, he is as likely to find a Pizza restaurant as he is to find the sun in the sky on a summer afternoon. The reason I stress this point is to highlight exactly how tough the competition in the Pizza restaurant industry is. Unless you are Pizza Hut or Dominos, you need to have better service, better products, competitive pricing, and a “niche” to succeed.

So how do you gain loyal customers before they are “sucked in” to the traps set by “The Big 3 Pizza Chains?”

It’s Easy.

Target the new movers who have recently settled in your area. With new mover pizza direct mail, it is possible to send menus, postcards, and letters welcoming them to the neighbourhood. What’s more, you will have the opportunity to publicize your pizza restaurant and offer incentives for the prospects to try your food. You will find that it does not cost you a lot to get the direct mail service or deliver a targeted ad to all of the new movers each month.

So how do you get a New Mover Mailing List?

The Comprehensive New Mover File is the largest weekly updated new mover database available in the market. Multi-sourced along with patent-pending technology, the comprehensive new mover file is comprised of the latest in telcom and deed sources, newly-built homes, and our postal tracking and intelligence technology. This list is available from printing companies specializing in New Mover Pizza Mailers.

It is very important that you know your local neighbourhoods well and try to establish good relations with all local businesses. When a new business moves in to town, bring them a free pizza and a takeout menu and watch your lunch hour grow each week! Welcome all new individuals, families, and businesses at the earliest time possible. Build relationships and build loyalty!

Using new mover direct mail services for pizza restaurants is the ultimate way to build relationships that will keep your business healthy for years.

Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. Chris currently serves as Marketing Director for Taradel.com and may be contacted directly regarding your print advertising needs.

Copyright© 2009 Taradel, LLC. All rights reserved.

Article Source: http://EzineArticles.com/3326995